Anastasia Beverly Hills taps beauty influencer and YouTuber Jackie Aina for new palette

By Becky Bargh 6-Aug-2019

Aina kicked off her YouTube channel in 2009 before serving as a make-up artist for MAC Cosmetics

Anastasia Beverly Hills has teamed up with beauty influencer Jackie Aina for a new limited edition eyeshadow palette.

Today, the American beauty YouTube star and make-up artist has more than three million subscribers to her channel and one million followers on her Instagram account.

She previously worked with e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty on beauty collaborations before being hired as a make-up artist for MAC Cosmetics.

The 32-year-old is also known in the industry for championing diversity.

“I’m so happy to finally share a collaboration with the world, that we’re so proud of,” said the brand’s President, Claudie Soare, the daughter of founder Anastasia Soare.

“Jackie has been incredibly hands on, from communicating back and forth on textures, undertones and formula to discussing all aspects of shade selection.”

The new palette (£46) features 14 colours in neutrals, warms and cool tones, in both matte and shimmer finishes.

Customers will be able to shop the range from Selfridges stores and online from 15 August.

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