With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips

Published: 24-Apr-2024

Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials

You need to be a subscriber to read this article.
Click here to find out more.

We know that the climate crisis is a major worry for a lot of people. The public are keen to make green, ethical decisions and want information about how their purchasing choices impact their carbon footprint.

One of the first places where they can find that information is through advertising. And so how advertisers talk about and frame their green credentials is a vital step in helping people make informed choices.

As the UK’s frontline advertising regulator, we at the Advertising Standards Authority (ASA) have been regulating green claims in ads for years.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like