Animal Crossing: How beauty brands are finding a home in Nintendo's best-selling game

Luxury and personal care giants are tapping into the open-ended game that has exploded in popularity during the coronavirus pandemic, from pop-up islands to bespoke make-up looks and designer hoodies

Image via Benefit Cosmetics

In this confusing time of coronavirus and social distancing, video game Animal Crossing: New Horizons has been the comfort blanket for millions of consumers around the world.

The Nintendo Switch game – where users control a cute version of themselves on a tropical island living a simple life – has been a massive hit.

There's no real . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies