The roaring 20s has received a new meaning thanks to a touch of primal instinct from beauty's in-demand names
Huda Kattan for Huda Beauty's Wild Obsessions
Opportunities to wear make-up have been few and far between in the past year, but with a new found freedom, many cosmetic giants have heralded the decade as the 'roaring 20s'.
"Putting on lipstick again will be a symbol of returning to life," said the then CEO of L’Oréal Jean-Paul Agon in February.
The 1920s has also inspired Google searches, reported Note Cosmetics, with the likes of red lipstick and coral blush becoming more popular.
But post-lockdown freedom has also sparked a new colour cosmetics trend and another meaning to 'roaring 20s': wild make-up.
Inspired by majestic wildlife, the launches offer consumers...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
