As the colour cosmetics brand turns ten, Inika seizes the moment to tap into the increasingly health-conscious consumer
Australian colour cosmetics brand Inika has undergone a rebrand resulting in a new brand positioning, more organic formulations and refreshed packaging.
With the tagline “healthy is beautiful”, Inika has timed the launch of a number of newly-certified organic products to coincide with the rebrand.
Among these is the world’s first certified organic vegan lipstick manufactured in Canada, alongside a new baked mineral foundation, bronzer and illuminisor, which are all baked on terracotta tiles in Italy.. . .
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