Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

By Amanda May | Published: 22-Oct-2025

The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…

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Cosmetics Business has drafted a fantasy line-up of the UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors

The current celebrity edition of The Traitors television show has taken the UK – and the Cosmetics Business office – by storm, with more than 11.7 million people having tuned in to watch the first episode, and highly-anticipating every episode drop since.

Although the BBC’s Celebrity Traitors special features UK ‘national treasures’, the Cosmetics Business team wondered what a beauty version of the television show would be like – and have speculated which beloved UK brand founders would make great faithfuls and traitors. 

Who could mimic current Celebrity Traitor star Alan Carr’s level of humour and panic? 

Who would not be able to hold in their nervousness like actress Celia Imrie? (If you know, you know). 

Who would be bringing the fashion flair à la television presenter Jonathan Ross – capes and all?

Below is our fantasy The Traitors beauty brand founder line-up and why we chose them. 

Let us know who you think would be fantastic in this hypothetical version of the show and why.

Cosmetics Business' fantasy UK beauty brand founder Traitors line-up

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