Avon slashes 10% of workforce

By Becky Bargh | Published: 30-Jan-2019

This will see 2,300 employees lose their jobs, but which areas of the business will be affected is yet to be announced

Direct-selling beauty brand Avon has announced further cuts to its workforce amid an ongoing remodelling of the business.

Approximately 10% of the brand’s global workforce, or 2,300, jobs are set to be cut, which is set to hit employees by the end of 2019.

The job cuts are on top of the 8% reduction in staff it made in 2018.

Avon is yet to announce which areas of the business will be affected by the cuts.

“Decisions like this are always difficult,” said Avon’s CEO Jan Zijderveld.

“However, we must take the actions necessary to improve our operations and strengthen our ability to continue investing in transformation initiatives and fuel our future growth.”

He added: “I would like to express my sincere gratitude to the talented employees affected by this restricting and we will do out utmost to ensure everyone is treated with fairness and respect.”

During 2018 the brand experienced a number of setbacks after pulling out of the Australian market, axing 100 jobs with the sale of its New York office and disappointing results in Q1.

Customers and staff alike hit back at the brand after announcing its departure from the Australian market, with some employees claiming they had to find out the news via social media.

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