Avon sponsors start-up competition for women

The direct selling beauty brand is offering budding beauty female entrepreneurs a mentoring programme

Avon has been unveiled as a principle sponsor of a competition promoting female entrepreneurs.

The initiative by Women Startup Competition Europe will enable budding founders to take part in workshops, mentoring sessions to support their business growth and investment potential, and present their pitch as the climax of the competition.

Avon is backing the beauty sub-category by reviewing applications and providing a mentoring programme for the winner.

Louise Scott, Chief Scientific Officer at Avon, said: “There is a great deal of alignment in our missions – fostering entrepreneurialism among women and encouraging innovation that benefits society, because we know when we create opportunities for women, we see the ripple effect benefit her family and her community.

“This alliance not only allows us to support more women in their business endeavors but is also very consistent with our mission to open up our innovation program to new ideas - allowing us to discover early promising new beauty innovations that could be highly appealing to our global network of representatives and consumers.”

The direct selling firm noted that In Europe female-founded startups account for less than 27% of the total and female investors represent only 7% of the funding pool.

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