Ayumi inks retail deal with Holland & Barrett

The three new ranges to enter the natural retailer work on combination, normal and dry skin

Ayurvedic-inspired beauty brand Ayumi has inked a retail deal with Holland & Barrett.

The three ranges, Turmeric & Bergamot, Neem & Tea Tree and Sandalwood & Ylang Ylang, are designed to work on combination, normal and dry skin, respectively.

Nourishing ingredients in the line-ups include papaya, argan oil, peppermint, almond oil and shea butter.

Today, the brand stocks products across hair, skin and body care, as well as essential oils and incense.

It joins brands at Holland & Barrett including Dr Organic, Weleda, Miaroma and Hairburst.

The natural retailer recently announced it would no longer stock face wipes in-store due to their environmental impact and has put pressure on other brands and retailers to do the same.

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