Sexual wellness, synthetic biology technologies and greater phygital experiences are the trends set to impact consumer demands for beauty in 2023, according to Mintel.
In its latest report, the market analyst has revealed three growth areas that will influence the global beauty and personal care industry next year and beyond.
These revolve around sustainability, value, wellbeing and experiences.
We explore how each trend will impact the sector and how brands need to be reacting.
Trend one: Evolved self-care
The goal for beauty going forward: to make wellness accessible to everyone.
“As the conversation around hormones, periods and hot flashes becomes more acceptable, brands will be more open to having honest conversations with consumers,” Andrew McDougall, Director of Beauty and Personal Care Research at Mintel, told Cosmetics Business.
“Providing customers with products that address their needs, as well as useful information to make their lives better.”