BPI triumphs at French Fifi Awards 2012

Perfume house scoops seven awards

BPI had a reason to celebrate last month as it picked up seven trophies at the 20th annual Fifi Awards, organised by The Fragrance Foundation France.

Marking a first in the Fifi Awards’ history, the perfume house won all the awards in the selective perfumery category. Elie Saab Le Parfum by Elie Saab scooped Best Women’s Fragrance, while Kokorico by Jean Paul Gaultier won Best Men’s Fragrance. Both fragrances also went on to win Best Bottle Design and Best Advertising Campaign for the women’s and men’s categories. Furthermore, For Her by Narcisso Rodriguez was later voted the Most Emblematic Fragrance as part of a special 20th anniversary award.

The awards, held at the Salle Wagram in Paris on 26 June, were judged by 800 members of The Fragrance Foundation France.

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