Bake Off star Nadiya Hussain makes beauty ambassador debut with IT Cosmetics

By Sarah Parsons | Published: 6-Sep-2022

The television chef and winner of The Great British Bake Off 2015 will front the make-up brand's confidence campaign

IT Cosmetics has named The Great British Bake Off winner and television chef Nadiya Hussain as its latest ambassador.

The deal with the L'Oréal-owned brand marks Hussain's first-ever beauty campaign.

Hussain will front IT Cosmetics' upcoming CC+ Cream advert, set to launch on 7 September, and feature in marketing pushes throughout the year.

"It is not always easy to celebrate the thing that makes you different. It has always been my skin," said the 37-year-old.

Hussain has become a regular face on British television following her Bake Off win.

"The colour that my body is enveloped in has made me feel excluded and unsure of the thing that I am most proud of today.

"To find a product that not only allows me to wear my skin with even more confidence but also makes me feel prouder of who I am, is the kind of campaign that I want to put my face to.”

Hussain joins current brand spokesperson and make-up artist Rose Gallagher in the CC+ Confidence campaign, along with content creator Natalie Lee and Maria Reyes, IT Cosmetics’ Retail & Education Manager.

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