Beauty and wellness: 6 brands and retailers living and breathing the trend

Mindfulness, wellness and self-care are now part of the beauty lexicon. But which brands and retailers are living and breathing the trend?

Wellness and beauty are the new power couple of the cosmetics industry.

As consumers look for more ways to prioritise their wellbeing, beauty retailers and brands are well positioned to meet their demands as 'personal care' takes on new meaning.

From the shop floor to NPD and spa techniques, relax and unwind with the help of these beauty wellness trailblazers...


1. The store: John Bell & Croyden

This luxury UK retailer is pharmacist to the Queen herself and prides itself on spotting the next big thing in beauty, with several brands securing it as their exclusive launch partner.

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