The Scandinavian brand will also offer skin care consultations for shoppers
Online beauty retailer Skincity has made its official UK launch today.
The Scandinavian company, which already operates across Norway, Finland and Sweden, will stock a range of skin care and beauty brands for face and body, as well as colour cosmetic products.
Brands available include Elemis, Priori, Epionce, Sensai, Clarins and Jane Iredale.
Customers will also be able to take in-depth online skin tests with skin analysis carried out by more than 35 professional skin therapists.
This is to ensure each regime is curated specifically for individual customers’ needs.
Commenting on the launch, Skincity’s Head of Marketing Helen Elldred said: “We are incredibly excited to unveil our concept to the UK market.
“The acquisition of Effortless Skin last year has meant that we are able to build on an already strong UK presence within professional skin care, but can now provide customers with an even better online shopping experience.”
Skincity acquired Effortless Skin - a leading UK online cosmeceutical retailer - in the summer of 2018.
“Customers will be able to find all the cosmeceutical brands they know and love at Skincity, along with much-requested new additions.”
Elldred added: “I am thrilled that despite Brexit fears, companies outside the UK are still wanting to invest and build their brand in the UK and we could not be happier to be a part of it.”