The US beauty market showed signs of life over the last year, mostly in the very high end of the market or in the very value mass segment.
“Beauty is among a handful of industries showing growth in 2013,” says Karen Grant, VP and Senior Global Industry Analyst at The NPD Group. Her numbers revealed the prestige sector produced increases of 5% over 2012. Skin care and make-up each experienced healthy gains of 7%, while fragrance dollars remained flat.
Mass market growth was limited to only 1%, pinched especially by a slowdown in the nail colour explosion that fuelled sales the year before. The biggest growth came from brands priced under US$5 as consumers still pondered the long term economic health of the US economy. Dollar stores also showed increases, with bargain basements adding additional beauty lines.