Beauty’s influence on ‘megabrands’ continues apace

L’Oréal Paris, Nivea and Shiseido make in-roads to FMCG catgeory in new report

The beauty and personal care sector’s influence on wider FMCG industry is continuing to grow, according to a new report by analyst, Euromonitor International.

In its latest report, Top 100 Megabrands: How the World’s Fast-Moving Brands Remain at the Top , which details the most influential brands across the globe, Euromonitor says the beauty and personal care industry represents one quarter of the brands in its survey, the second most represented category in the list.

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