Beauty drives Unilever's better than expected 2024 sales

By Sarah Parsons | Published: 26-Apr-2024

The Anglo-Dutch consumer goods company highlighted its prestige division including Tatcha and Hourglass

Unilever's beauty brands have boosted the conglomerate's strong Q1 2024 sales. 

The consumer goods giant said sales were up by 4.4% in the first three months of the year, compared to analyst expectations of 3%. 

Beauty & Wellbeing was Unilever's strongest division with sales rising 7.4% to €3.2bn, driven mostly by higher volumes. 

The British company highlighted its prestige beauty brands as standout performers with double-digit growth, in particular Tatcha, Hourglass and Living Proof.

Unilever's newly acquired K18 hair care brand also made good progress, but the company is yet to include it within the underlying sales growth metric.

Unilever said its strategy is to prioritise the premiumisation of its mass hair and skin care brands; the international expansion of its luxury lines and "continuing to strengthen our beauty and wellbeing capabilities". 

Personal care, meanwhile, was up 4.8% to €3.4bn driven mainly by price increases. 

Deodorants was noted for its performance in Europe and Latin America. Dove's growth was bolstered by the US launch of Unilever's Whole Body Deodorants launch. 

Unilever's CEO Hein Schumacher said Q1 was driven by the company's 'power brands', such as Dove, Rexona/Sure and Sunsilk. 


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