Beautython event launches in London

The Covent Garden shopping event will feature Charlotte Tilbury, Dior, MAC and more

A Beautython will be held in Covent Garden, London, from today to 3 September.

More than 25 brands will be taking part, such as Nars, Deciem, Charlotte Tilbury, Dior, Clinique, MAC and Miller Harris.

Consumers can expect ‘Hollywood masterclasses’ from Charlotte Tilbury, lipstick demonstrations from MAC, #LashGoals from Clinique and mocktails from beauty supplement brand Fountain, owned by Deciem.

An exclusive preview and pre-sample of Chanel’s new fragrance Gabrielle Chanel, will be happening in-store throughout the event.

Meanwhile, Atelier Cologne will be offering a two-hour workshop including champagne and an invitation for customers to step outside of their comfort zone by blindfolding them and allowing their noses to do the discovery.

Two late night shopping events on the evening of Thursday 24 and Thursday 31 August, promises to help beauty fans achieve the perfect part look.

Customers will also have the opportunity to walk away with an exclusive Covent Garden tote bag designed by illustrator Lucia Curzi.