Pure Beauty

Charlotte Tilbury opens ‘magical’ pop-up for new fragrance launch

By Amanda Pauley | Published: 26-Apr-2024

The nine-day activation in London, UK, will take visitors on a ‘sensorial’ journey of the six-piece, mood-boosting perfume collection

Charlotte Tilbury is hosting a pop-up in London, UK, for the launch of her 'mood-boosting' fragrance collection.

The nine-day ‘Future of Fragrance Experience’ will showcase the Puig-owned beauty brand’s six-piece perfume range in an “extraordinary magical universe”.

The scents – Love Frequency, Joyphoria, More Sex, Calm Bliss, Cosmic Power and Magic Energy – have been designed to evoke a range of feelings, including joy, love and calm.

After entering via a kaleidoscopic archway, visitors can explore different “worlds” at the activation based on the six fragrances. 

The rooms aim to deliver a sensorial experience, covering scent, sight and sound, to “manifest the emotion that each fragrance enhances,” read a statement from the brand. 

The exterior of Charlotte Tilbury's fragrance pop-up in London

The exterior of Charlotte Tilbury's fragrance pop-up in London

The Love Frequency experience represents the feeling of love in a “blooming universe filled with roses and romance”.

Joyphoria’s room is said to make visitors feel like they are in the “joyful glow of summer”.

The design for the More Sex room is inspired by a boudoir. 

Magic Energy’s room is designed like a “magical forest”, while Calm Bliss is described as a “tranquil oasis”.

Cosmic Power’s room, meanwhile, claims to transport visitors to the “wonders” of the cosmos. 

“My darlings, what if I told you you are about to embark on the most ground-breaking, revolutionary, incredible fragrance journey of your life?,” said Charlotte Tilbury, MBE, founder of the eponymous brand.

“From dreams, to science, to ingredients, to each beautiful bottle, you are stepping into the future of fragrance.

“This is a spectacular, olfactive revolution in the beauty industry.” 

Charlotte Tilbury's mood-boosting fragrance collection

Charlotte Tilbury's mood-boosting fragrance collection

Charlotte Tilbury’s fragrance profiler will also be on hand so guests can receive a personalised scent recommendation and sample to takeaway. 

The Future of Fragrance Experience will run from 10 to 19 May and tickets are free.  

Charlotte Tilbury’s emotion-inspired fragrances were created in collaboration with IFF perfumers Anne Flipo, Dominique Ropion and Juliete Karagueuzoglou.

The perfumes include IFF’s Centcubetm Algorithm – an artificial intelligence (AI) algorithm which identifies potent ingredient and scent combinations.

The collection follows on from Tilbury’s original fragrance debut in 2016, called Scent of a Dream.

Read more:

Trending Articles

You may also like