Beiersdorf expects lower profit margin in 2011

Published: 17-Dec-2010
Skin Care Finance

Restructure to reduce proits but stable sales predicted


Beiersdorf says it expects a lower profit margin in 2011 than in the current year because of the costs of restructuring with the aim of acquiring a larger market share.

The group generates over 80% of its sales with skin care (Nivea) and beauty care products but has reportedly been losing ground to competition from L'Oréal and the German consumer products and bulk market cosmetics group Henkel.

Sales in 2011 are expected to remain stable.

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