Below-the-belt grooming brand Manscaped reveals new subscription service

The brand has launched its subscription service exclusively on Cratejoy Marketplace

Male grooming brand Manscaped has revealed it will launch a subscription service exclusively with Cratejoy Marketplace.

The US-based e-commerce label specialises in male grooming products for ‘below-the-belt’.

In a bid to stand out from its competitors - such as Dollar Shave Club and Harry’s - Manscaped will tailor its customers individual personal care needs.

“We’ve been receiving hundreds of customer requests for a subscription service, so we are excited to finally launch,” said Steve King CEO at Manscaped.

“We selected Cratejoy based on their robust platform and unique campaign delivery capabilities.”

The product range includes: Crop Cleanser, a body wash with vitamins; the Crop Preserver, an anti-chafing moisturiser; Crop Reviver, a body-toner spray; and Nail Kit, a stainless steel five piece nail kit.

Cratejoy’s CEO and co-founder Amir Elaguizy, added: “Manscaped’s passionate new take on the commoditised men’s grooming world is perfect for a subscription box business model.

“This is a great example of existing e-commerce brands waking up to the possibilities of the recurring revenue business model.

“We can’t wait to share their vision with the millions of subscribers on the Cratejoy Marketplace.”

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