Butter yellow nails, the 16 guard hair cut, and subtle hair colour mocha mousse are among 2025’s trending beauty-related search terms, according to Google.
The online search giant’s 2025 Year in Search report has dropped, which rounds up the trending searches that people have been looking up this year, ranging from beauty trends, pop culture and aesthetics, to people, television, films and more.
The data reflects the top trending queries of the year – searches which have experienced a high spike in traffic over a sustained period in 2025 compared to 2024, explained Google.
Below are the beauty search terms that experienced the biggest traffic spikes in 2025 – and you can see how the styles differ from 2024 here.
Furry nails took nail art to new levels
The nails category experienced a huge surge of interest online this year, reported Google, with a flurry of new and inventive styles gaining traction.
‘Furry nails’ – a nail art trend that uses flocking powder or small pieces of faux fur to create a soft, fuzzy texture – came out top of the list of the most trending nail colours/styles searches this year, after experiencing a high spike in traffic.
The whimsical look pushed the boundaries of what a textured manicure could look like, enabling nail lovers to show off their eccentricity and creativity.
They are not the most practical style, but they look so cool, so I could see why people were curious about them this year
“This trend was definitely really unique, and I think the fact that they are so avant-garde contributed to the search interest,” Jenny Lee, Lead Analyst, Google Trends, told Cosmetics Business.
“They are not the most practical style, but they look so cool, so I could see why people were curious about them this year.”
This was in stark contrast to 2024’s top talon look – upside down nails.
Squid Game influenced the ‘Thanos nails’ trend
Pop culture has also heavily contributed to the nail colours/styles terms which Google saw spike this year, with ‘Thanos nails’ coming in second place on its nail-focused list.
The multi-coloured nail design – which sees
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