Marketers at Benefit Cosmetics have ventured into voice technology by partnering with digital sampling company Send Me A Sample.
Consumers with Google Assistant or Alexa can now say to their voice assistant ‘send me a sample of Benefit POREfessional’ – the brand’s best selling primer – and indicate their desired delivery address to receive the complimentary product.
“At Benefit Cosmetics, sampling is essential for us as a way to