My Sephora Storefront will offer beauty content creators a platform for curating, and monetising, product recommendations, but it is not launching into a vacuum.
The retailer is entering what I would call the “storefront wars”.
Between retailers Amazon, Walmart, Target, LTK and ShopMy, beauty content creators already juggle multiple storefronts, each promising visibility, control and sales.
So, the real question is: Does Sephora’s storefront give creators a meaningful edge, or is it just one more link and platform to manage?
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