Digital generation use the internet as their main information source when researching new brands
A survey by French online community Toluna Influencers for Birchbox has found that Generation Z beauty users pay more attention to bloggers than to magazines or advertising.
The survey, Beauty Generation, questioned three generations of French women about their beauty habits, using 1,000 respondents from Generation Z (15-20 year-olds), Millennials (20-35 year-olds) and Generation X (36-45 year olds).. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business