Bloggers hold more influence over French GenZ buying decisions than magazines or advertising

By Patricia Mansfield-Devine 18-Dec-2018

Digital generation use the internet as their main information source when researching new brands

A survey by French online community Toluna Influencers for Birchbox has found that Generation Z beauty users pay more attention to bloggers than to magazines or advertising. 

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The survey, Beauty Generation, questioned three generations of French women about their beauty habits, using 1,000 respondents from Generation Z (15-20 year-olds), Millennials (20-35 year-olds) and Generation X (36-45 year olds). 


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