Pure Beauty

Benefit Cosmetics turns to Birchbox to raise money for charity

By Sarah Parsons | Published: 17-Aug-2020

The eyebrow specialist make-up brand will star in the subscription box company's August edition

Even though beauty retailers have officially reopened, footfall traffic is nowhere near figures pre-lockdown.

It helps to explain why an increasing number of innovative beauty subscription boxes are hitting the market, helping consumers to discover new brands and products without ever visiting a store.

Now Birchbox has teamed up with Benefit Cosmetics to introduce consumers to the LVMH brand, while also helping those who might be having an even tougher 2020 than most.

The August Birchbox features six of the make-up brand's best-selling products for RRP £23.80 (£28 for non-subscribers) and less than £55 the original retail value.

All profits will be divided equally and donated to the charities Refuge, which helps victims of domestic abuse, and Look Good Feel Better, a support network for people undergoing cancer treatment.

"As a brand founded by a female entrepreneur, supporting females has always been at our core which is why Refuge and Look Good Feel Better are incredibly important to us," said Alex Vallbona, European President of Birchbox.

"We hope that alongside Benefit we can use our platform to support meaningful causes close to our hearts."

Lou Bennett, Marketing Director of Benefit Cosmetics UK & Ireland, added that one of the brand's key values is to continually support and empower women.

"We strive to do this all year long, working with not just our very dear charity partners Refuge and Look Good Feel Better, but also working in partnership with wonderful partners such as Birchbox," she continued.

"We’re thrilled that Birchbox could join us in our efforts to support and empower women at every opportunity."

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