Blue rays: 8 brands taking the 90s blue eyeshadow trend into SS18

From blue eyeshadow to lipstick, Cosmetics Business reveals the brands backing blue make-up as the warmest shade this summer

From sky to azure, blue is no longer a shade reserved for throwbacks to the noughties. Instead of frosty pastel hues – think Christina Aguilera’s early days – the fashion world demonstrated an edgier take on the shade on the SS18 catwalks.

But the Marmite hue, and its increasing popularity, has had a helping hand from A-listers.

Kim Kardashian has repeatedly showcased the look in recent weeks on social and Star Wars actress Lupita Nyong’o’s blue eyeshadow has sparked more than 26,000 search results on Google.

Here’s a round-up of the latest blue products packing a punch this season…

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