Body care is one of the most accessible types of indulgence products, claims Euromonitor, and as a result, Russian people have continued to increase the number of purchases they make in this category. But while women are ready to pay extra for premium facial skin care products, they tend to look for cost-saving solutions when buying hand or body care products.
An understanding of the importance of hygiene is growing in Russia, with an increasing number of people being concerned about corresponding to worldwide standards. In 2013, consumers continued to want to enhance their looks and this increased demand for self-care products, depilatories in particular. Women in Russia aspire to a smooth body image, an image which has been promoted via the mass media and strongly adopted by society.
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- Companies:
- Beiersdorf
- L'Oreal
- Reckitt
- Euromonitor International
- L'Occitane
- Procter and Gamble
- Yves Rocher
- Avon Products
- Henkel
- RELX Group
- Natura Siberica
- Floresan
