Brand Design: Keep it simple

When looking to produce an iconic brand, design specialist Steve Gibbons recommends to stay true to heritage and simplicity

Steve Gibbons highlights that while simplicity sells when it comes to creating the design for iconic brands, it’s important to stay true to your heritage

Iconic brands are strange and unworldly things; they can have the appearance of having emerged fully formed from the ether. If as a designer you set out to create an iconic brand there’s every chance you’re setting yourself up for failure. Is it for the designer that they arrive unbidden and more from intuition than any conscious attempt at iconography? Perhaps there’s something about iconic brands that suggests some higher force at play.

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