Brand with a van: Beauty goes on tour in summer 2017

Cosmetics brands are increasingly hitting the road to promote their products at events that have synergies with their own target audiences

The wheels on the bus are truly going round and round for beauty brands in 2017. As summer sets in across Europe, a trend has emerged for cosmetics brands – with vans.

While some such as Elemis have championed the benefits of reaching new consumers on wheels for years – this summer marks the 7th year of the British brand’s Biotec Spa Bus – others are warming up their engines.

Joelle Pugh, Corporate Business Marketing, Elemis, said: “Being able to brand a double-decker bus gave us . . .

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