Rihanna’s Fenty Skin has tapped rapper and the singer’s partner A$AP Rocky to front its latest lip balm product.
“Bitch, this ain’t lip gloss,” Rocky – whose real name is Rakim Athelaston Mayers – raps in a new teaser posted to the brand’s Instagram, over shots of him wearing the Lux Balm Ultra-Hydrating Cherry Lip Balm in the “new collab with [his] baby mom”.
Rihanna unveiled that she was pregnant with the couple’s second child during her 2023 Super Bowl performance, in a viral moment that saw searches for Fenty Beauty spike 833% after the singer touched up her make-up during the show.
Fenty Skin’s Lux Balm Ultra-Hydrating Cherry Lip Balm is said to strengthen and revive dry and chapped lips with its hero ingredients Barbados cherry extract and vitamin E.
Murumuru, mango, cocoa and shea butters also feature in the formulation, which is said to nourish and condition lips with a natural finish, according to the brand.
This is not the first time Mayers has played a starring role in promoting his partner’s beauty brand.
He previously starred alongside Rihanna in marketing campaigns for the launch of Fenty Skin in 2020.
Outside of the Fenty umbrella, he also starred in Gucci’s Guilty fragrance campaign last year, alongside actors Julia Garner and Elliot Page.
Image credit: Wikimedia Commons
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