Broadway musical tells story of Rubinstein and Arden rivalry

Published: 26-May-2017
Colour Cosmetics Marketing

War Paint recounts the lives of Helena Rubinstein and Elizabeth Arden, described by the musical's creator as "larger-than-life personas"

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The legendary rivalry between two cosmetics icons, Helena Rubinstein and Elizabeth Arden, is being played out in a new Broadway musical.

War Paint, created by Doug Wright (words) and Scott Frankel (music), stars Broadway stalwarts Patti Lupone and Christine Ebersole, both of whom

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  • Companies:
  • L'Oreal
  • Elizabeth Arden
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