The male grooming brand took the decision to suspend distribution after the offer was posted on ‘deal sites’
British male grooming brand Bulldog has been forced to halt distribution of its free care package for NHS workers after its website crashed.
According to the brand, the package – comprising Bulldog’s Original Bamboo Razor, Shave Gel, Moisturiser and Bar Soap – was posted on ‘deal sites’, including hotukdeals.com and offeroasis.co.uk, causing an influx of orders.
In a statement online, the brand said it did not like the idea of ‘incredible’ NHS workers losing out and getting ‘frustrated’ during the limited time they have away from hospitals.
Bulldog said it is now working to make sure the products are found in the hands of the right people.
In a comment to Cosmetics Business, Bulldog founder Simon Duffy, said: “Over the weekend we were able to allocate more than 8,000 care packages to NHS workers via our website.
“With our online activity suspended for now, we will be working with various organisations and charities to get even more care packages directly into the hands of hugely deserving NHS workers.”
Medical and emergency workers across the globe have been grappling to halt the spread of coronavirus since its outbreak last year.
Today, there are more than 78,000 confirmed cases worldwide of Covid-19 and almost 38,000 have died from the disease.