Viral CGI campaigns: The hyper-realistic ads from L'Oréal to Wilkinson Sword

By Sarah Parsons | Published: 19-Sep-2023

The marketing campaigns merge OOH advertising with 3D art for fantastical results

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Whether it be Buckingham Palace, the Empire State Building or the Eiffel Tower, landmarks have long played a starring role in consumer and artists’ imaginations.  

They've been visited by anthropomorphic bears, climbed up by giant gorillas, and each year attract millions of tourists. 

And now marketers are blending these iconic buildings with CGI to create fantastical brand campaigns. 

The trend took off

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