British fashion label Burberry is launching Brit Rhythm for Women, a feminine version of its masculine fragrance launched in 2013.
Created by Nathalie Cetto and Antoine Maisondieu of Givaudan, the new fragrance features head notes of English lavender, pink pepper and neroli, heart notes of orris absolute, blackberry leaf and orange flower absolute and base notes of Petalia, a Givaudan proprietary molecule that smells of roses and peonies. The use of English lavender – rare in perfume – is designed to play up the brand’s British heritage.
The bottle is the same oblong shape as the male fragrance, and features the same inscribed geometric decoration, meant to evoke a studded leather jacket, along with a pale peach juice and a clear outer perspex cap.
The edt will be priced from $53/30ml. The fragrance was launched at Sephora in the Champs-Elysées, Paris on 3 January, and will arrive at Selfridges in London on 23 January before entering Burberry’s wider store network from 28 January.