Pure Beauty

The best in British beauty: who made the cut

Published: 15-Sep-2025

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year

Interested in attending? Get your tickets here!

The reveal

The Pure Beauty team unveiled the full list of finalists for this year's Pure Beauty Awards in the September issue, now available to read online. Click here to see our digital edition.

Our expert editorial team has been hard at work, meticulously evaluating each entry, assessing not only their quality and effectiveness, but also their potential to revolutionise the British beauty market.

Amanda May, Acting Editor of Pure Beauty magazine said: "As you flip through our finalist reveal from page 19, I hope you feel truly inspired. The entries have been of such a high calibre this year, and now it is time to cast your vote on who should be crowned winners."

Voting is now open!

Pure Beauty Awards winners are decided by public vote, that means you have the power to make a difference in the beauty industry by recognising and rewarding the best brands out there!

How to vote:

  • View the finalists here.
  • Head over to our categories page and click the "Vote now" button of the category you'd like to support.
  • Use our online form to submit your votes.

Winners reveal

Winners will be announced live at an exclusive awards ceremony which will take place on 23 October at the Grosvenor House Hotel, London.

Tickets are available now. Claim yours here before they're gone!

You may also like