Cacharel Parfums, the L’Oréal-licensed fragrance brand, has tapped American actress and influencer Skai Jackson as the face of its latest scent.
The former Disney Channel star will front the L’Oréal-licensed brand’s Yes I Am Bloom Up! Campaign, directed by French directors Original Kids and shot by US photographer Micaiah Carter.
Jackson is said to have been chosen as she shares the brand’s core values of promoting diversity and women’s empowerment, according to Cacharel.
"I felt so happy when Cacharel asked me to become their new face!” said Jackson.
“I love perfume and anything beauty related. This has always been a dream of mine to be featured in a fragrance campaign."
A fruity floral scent said to be for “optimistic women who are bursting with energy”, Yes I Am Bloom Up! features top notes of red strawberries, and green mandarin; followed by middle notes of orange blossom and peony; and base notes of benzoin and sandalwood.
"Skai Jackson is a role model for her generation,” added Sandrine Groslier, L’Oréal Luxe Fragrance Brands President.
“Creative, independent, engaged, she represents today's youth and their aspirations.
“We are beyond happy to welcome her to the Cacharel family."
Who is Skai Jackson?
Best known for her role as Zuri Ross in 2010s Disney Channel sitcom Jessie, Jackson has gone on to build an impressive social media following alongside her acting roles.
Boasting more than 8 million Instagram followers and 1.58 million YouTube subscribers, the 20-year-old posts content ranging from beauty and hair tutorials to social justice, racism and bullying.
She also released a memoir, entitled Reach for the Skai: How to Inspire, Empower, and Clapback, in 2019, sharing her journey to stardom and life lessons to empower consumers to believe in themselves.
Jackson joins Pretty Little Liars actress Shay Mitchell as a Cacharel ambassador, who fronted the fragrance brand’s Yes I Am fragrance campaign in 2020.