The fragrance line comprises three scents and is said to celebrate a generation of empowered women
Pretty Little Liars actress Shay Mitchell has stepped out for L’Oréal-licensed fragrance brand Cacharel Parfums to front its new Yes I Am fragrance campaign.
The three scents, Yes I Am Pink, Yes I Am Red and Yes I Am Purple, are said to celebrate a generation of empowered women who are diverse, outspoken and determined.
All of the scents are formulated with Cacharel Parfums’ signature spicy cremoso blend, a creamy accord infused with cardamom.
Mitchell took to her Instagram channel to share the announcement with her 27 million followers.
She wrote: “I am so excited to announce that I am partnering with @CacharelParfums as the spokesperson for the Yes I am fragrance collection.
“Cacharel is all about freedom, independence and self-empowerment all of which are super important to me.”
Mitchell has previously teamed up with Smashbox on a 7-sku beauty collection and was tapped by German hair care brand Schwarzkopf as spokesperson for its Color Ultîme colour line in 2019.