Beauty brand Carol’s Daughter is celebrating 25 years in the industry by releasing its #NoApologies #BornandMade campaign video.
The campaign is a celebration of individuality in beauty and hopes to inspire consumers to embrace what makes them unique.
The film shows Founder Lisa Price and ten local influencers in a series of videos around the brand’s founding New York City borough Brooklyn, with a voiceover from spoken word artist Mahogany Brown.
Price said: “To celebrate 25 years, there was only one place to be.
“I wanted to incorporate the magic, love and community of Brooklyn — the place my family and I call home — and where Carol’s Daughter was born.
Price was encouraged to start mixing her own products in her Brooklyn kitchen by her mother, Carol.
“The goal was not only to celebrate the brand reaching such a significant milestone, but to also celebrate and continue to herald the power of women and who we were #BornandMade to be with #NoApologies.”
Today, the brand’s products are available at Walmart, Target, Walgreens, CVS, Ulta Beauty and Sally Beauty across the US and online via carolsdaughter.com and amazon.com.
