Celebrating synthetics: Focusing on how environmental benefits can end the stigma

By Jo Allen | Published: 12-May-2022

Synthetics have long been stigmatised in fragrance, but brands are starting to openly celebrate their use in perfumes, for their environmental and formulatory benefits

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This article was originally published in the May issue of Cosmetics Business Trend Report

As the world of scent is impacted by new attitudes and technologies, changes are filtering through to some of the most fundamental aspects of fragrance.

A movement towards a more open celebration of synthetic ingredients is starting to gain momentum, not least for their ability to bring environmentally friendly credentials to perfume creation, but also for their role in producing some of the most natural-smelling scents.

This week's insight in May's fragrance trend series explores how the a more open acceptance of synthetic ingredients is key for the future of fragrance.

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