Phil Smith, the celebrity hairstylist, is tapping into natural beauty for his new hair care brand Smith England (RRP £10).
The vegan and cruelty-free collection contains no sulphates, parabens, mineral oils and colourants.
Divided into five categories – Boost, Guardian, Purity, Nourish and Gloss – beauty fans can choose from shampoos, conditioners, masks and a oils.
“The beautiful Salisbury countryside, on the doorstep of my Smith England salon, is the inspiration behind my professional hair care range powered by nature,” said Smith.
“These are my favourite blends of nature’s finest botanicals that bring the magic of my salon to your bathroom.”
The new brand is currently available at British supermarket chain Sainsbury's and smithenglandhair.co.uk.
Launch: out now