Chanel has used 3D printing technology to create a new mascara brush for its Volume Révolution mascara, after more than
Chanel develops new mascara brush with help of 3D printing
The company has been developing the product for over 10 years
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Opinion: Chanel proves print coverage isn't dead, it's a timeless media strategy
Read morePrint coverage remains a big part of the French beauty brand’s media strategy, using it as a vehicle for impactful storytelling and lifestyle positioning. Leonora Eckley, from media intelligence specialist Carma, explains why it works
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Marketing
Opinion: Chanel proves print coverage isn't dead, it's a timeless media strategy
Print coverage remains a big part of the French beauty brand’s media strategy, using it as a vehicle for impactful storytelling and lifestyle positioning. Leonora Eckley, from media intelligence specialist Carma, explains why it works
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Digital
At the heart of New York’s beauty scene, Arbelle proves the impact of virtual makeup try-ons
At this year’s MakeUp in New York, Swedish beauty tech company Arbelle shared a clear message for the industry: virtual try-ons are becoming a key part of brands’ growth strategy in the colour cosmetics market