Chanel has used 3D printing technology to create a new mascara brush for its Volume Révolution mascara, after more than
Chanel develops new mascara brush with help of 3D printing
The company has been developing the product for over 10 years
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Opinion: Chanel proves print coverage isn't dead, it's a timeless media strategy
Read morePrint coverage remains a big part of the French beauty brand’s media strategy, using it as a vehicle for impactful storytelling and lifestyle positioning. Leonora Eckley, from media intelligence specialist Carma, explains why it works
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Marketing
Opinion: Chanel proves print coverage isn't dead, it's a timeless media strategy
Print coverage remains a big part of the French beauty brand’s media strategy, using it as a vehicle for impactful storytelling and lifestyle positioning. Leonora Eckley, from media intelligence specialist Carma, explains why it works
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Research & Development
The three types of science-savvy skin care consumers set to drive €4bn of beauty sales growth
‘Clinical Seekers’, ‘Skin Care Hackers’ and ‘Effortless Quality Enthusiasts’ value clinical efficacy but are not necessarily loyal to brands in their multi-step routines, according to a new report by L.E.K Consulting