Chemical company Croda vamps up personal care website with new features

By Becky Bargh | Published: 1-Jun-2018

The site is said to be faster, more comprehensive with an easy-to-use format

UK-based chemicals company Croda has redesigned its personal care website to be a ‘more intuitive navigation structure’.

The site is said to be faster with a more comprehensive and easy-to-use format.

This will allow the company to access and engage with information and ingredients from all of its brands, which it claims allows easy and fast access to ideas and suggestions of personal care developments.

New features will also include a technical library with speedy access to formulations, videos, webinars and product information.

The website will also allow users access to a discovery zone, containing market and consumer trend information and a product and formulation finder.

The site also features a new design and what the brand claim is a ‘more intuitive navigation structure’.

The site can be accessed via crodapersonalcare.com.

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