Water shortages in the north of China and rising water costs are creating difficulties for the bath and shower market. But fresh opportunities await forward-thinking brands
Home to the biggest group of consumers in the world, China is undeniably important to the global bath and shower products market. However, a mixture of economic concerns and changing consumer focus have seen sales slow in 2015 to total Chinese Yuan Renminbi (CNY) 24.2bn (US$3.5bn at current exchange rates).
Established shower routines and the increasing cost of water use are expected to . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business