American manufacturing conglomerate Church & Dwight is strengthening its European presence with a new research facility in Kent.
The Discovery House centre will house 33 staff from its European Research & Development team, working on personal care brands Batiste, Viviscal and Toppik, as well as its oral care companies Pearl Drops, Arm & Hammer and Waterpik.
Inside, the centre will feature a Design Thinking Room, Packaging and Product Laboratories, and a Consumer Testing Centre.
Church & Dwight hopes the new space will allow its employees to work in a more ‘agile, consumer-inspired and responsive way’.
This will include offering consumer-led focus groups to gauge an opinion on their developments.
“The team can react to that feedback immediately and make suggested changes to the formulation or packaging on site,” said team leader Marita Alegre.
“We are now at a huge advantage as we can realise the viability of a formulation as we are able to assess its processability very quickly,” she added.
Church & Dwight’s European General Manager, Michael Robinsohn, said he was “thrilled” about the company’s growth in Europe with its new facility.
He added: “Our Research & Development team is committed to delivering best in class innovation and is instrumental to the success of our brands, particularly, Batiste, which is manufactured here in the UK.
“I know this facility will pave the way for continued growth in the UK and Europe.”