Bespoke Advantage

Bespoke Advantage is a London-based consultancy, with over 60 years combined experience, specialising in supporting our international client base in developing and building their brands from ‘concept to shelf.’ Over the years we have had the pleasure of working with entrepreneurs, award-winning brands, retailers, investors, trade bodies and embassies from different corners of the world

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Our values

Collaboration - We believe that collectively we can achieve far more than we can individually.

Passion and Integrity - We value brands we partner with and stand by your brand promise as our own.

Meaningful commerce - We work with inspired businesses who are making a difference in the world.

How we can help you

Our consultancy services are designed to help your business to move forward with speed and enthusiasm through providing clarity of the current and future marketplace, drawing upon insights to formulate your plan. 

Strategy - We collaborate with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.

Brand Management – We develop and manage brands and provide non-executive support to your leadership team, acting as your Expert Beauty Team.

Product Development – Our product development services support you in launching new products. We oversee everything from selecting and briefing your suppliers, to sourcing your packaging and ensuring your products comply with the required regulations and certification. We design your brand identity, labels, and packaging, and manage your critical path from ideation to launch.


Market Entry – We advise you in how to best enter the market in the UK, Europe, Middle East and travel retail. We have recently introduced our property division to support you with your store expansion in the UK.


Designed to teach you step-by-step how to build you brand in the beauty and wellness industry, from ‘concept to shelf’. We have brought many ideas to life. We know what it takes to build a brand from the ground up and we show you how to do this too.  Get in touch to discuss what this entails –

Why work with us

  • We transform your ideas into your reality supporting you from ‘concept to shelf’ in building your brand creatively, commercially, strategically.
  • We have over 60 years combined experience in developing and launching award-winning brands for clients based in the UK and internationally.
  • We are an experienced and professional team with all eyes on your business, helping you to accelerate your growth.
  • We create your strategy based on an integrated marketing philosophy of sincere, authentic, relationships and measurable goals.
  • We treat your brand as we would treat our own, leading your brand across the market, ensuring smooth integration across all divisions of the business, acting as your Brand Partner, and team.
  • We live and breathe the art and science of strategy, brand management, product development in the beauty and retail industry.

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