Ciara becomes latest celebrity to launch a skin care brand

Published: 16-Sep-2022

The 'Like A Boy' singer joins famous faces from Idris Elba to Ellen DeGeneres with her new skin care line OAM

Ciara is the latest celebrity to launch a skin care brand.

The 'Like A Boy' singer has joined a growing list of famous faces to enter the beauty industry.

Winnie Harlow, Stella McCartney, Hailey Bieber, Kate Moss, Ellen DeGeneres, Harry Styles and Idris Elba have all released skin care brands in the past 12 months.

Ciara's new OAM (On A Mission) line focuses on vitamin C and was inspired by her "personal skin journey".

OAM includes a cleanser, brightening pads, serum, eye cream and moisturiser.

The vitamin C in each product is said to provide 'micro-doses' of the ingredient all day as a gentler alternative to traditional vitamin C products, the brand claimed.



[Skin care] can be overwhelming and confusing. I wanted to bring more awareness and accessibility to the power of clinical products, while making it simple

Each product, the OAM said in a statement, was tested on 96 women with skin tones across the Fitzpatrick scale to "ensure the needs of all skin tones were met". A portion of sales from OAM will be donated to Ciara's education non-profit Why Not You Foundation.


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