Model Winnie Harlow enters the skin care sphere with new brand

2-Mar-2022

Inspired by her Caribbean heritage and vitiligo, Harlow’s Cay Skin aims to protect all skin types and tones

 The brand is inspired by Jamaican beaches and gives a nod to Harlow’s Jamaican heritage

The brand is inspired by Jamaican beaches and gives a nod to Harlow’s Jamaican heritage

Jamaican-Canadian fashion model Winnie Harlow has tapped into the skin care sphere with her new brand, Cay Skin.

Cay Skin, inspired by Jamaican beaches and with a nod to Harlow’s Jamaican heritage, features an SPF-centric line of four products including mineral and chemical sunscreens, a lip sunscreen and body care.

The skus include Isle Glow Face Lotion SPF 45, a pearlescent, silicone-free sunscreen and Universal Mineral Face Lotion SPF 55, a silicone-free, non-nano mineral sunscreen.

Growing up with the autoimmune disorder and skin condition vitiligo, sun protection was always high on Harlow’s radar but, in 2018, she was discouraged from wearing sunscreen during an all-day beach photoshoot due to the white cast the products left on her skin tone.

As a result, the 27-year old was left with permanent sun damage, which sparked her mission to make daily SPF more accessible and inclusive: “My experience deepened my conviction to create sun care products that are both comfortable to wear every day, and effective at providing truly invisible protection for everyone under the sun.”

Model Winnie Harlow enters the skin care sphere with new brand

All products are non-comedogenic, dermatologist-tested and are formulated with niacinamide, squalane and hyaluronic acid.

Meanwhile, aloe stem cells, nectar and sea moss can also be found in the ingredients list.

The packaging is made from 30% PCR and is 100% recyclable and FSC certified.

The newly launched skin care brand has also partnered with How2Recycle to offer clear recycling instructions and aims to be B-Corp certified, carbon neutral and Sephora Clean and Planet Positive this year.

Additionally, Cay Skin has partnered with non-profit organisation A Place Called Home that provides a safe environment and educational support for youth.

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Available at cayskin.com now, the collection will launch at Sephora from April.

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