The trends have been released as part of the firm’s BeautyForward Edition 4 guide for formulators
Swiss chemicals company Clariant has introduced its first wave of trend-led formulations for the cosmetics sector, as part of a series of launches.
As part of the company’s BeautyForward Edition 4 guide, which includes trends catering for consumers of different ages, it has unveiled three insights in an effort to help product developers meet consumer demand.
In response to the growing interest in formulating for millennials, Clariant has launched the Insta-Ready Smoothing primer Jelly, Cosmic Glitter Hair & Body Gel and Crushed Candy Exfoliating Cubes as part of its Fantasy Formulations category.
For consumers aged 50-60, in its Embracing Aging category, Clariant is offering its Illuminating Silver Hair Nectar, which is designed to boost volume and shine, as well as conditioning agent Denadvance Life for thin hair.
Finally under the Active Beauty trend, Clariant has responded with its Fight the Frizz Hair Stick, designed to tame frizz and flyaways while adding a healthy shine, as well as its Tinted Mineral SPF30 Stick and Solid Shampoo bar.
“Through our work this year with journalists, influencers, formulators and marketers we distilled global trends catering to very specific target groups,” said Clariant’s Global Head of Marketing Segment Consumers Care, Fabio Caravieri.
“We’ve embraced their emerging needs in exciting formulations that offer the tailored experience these different individuals now demand and desire, while also delivering the right care results for their skin and hair.”